When it comes to small Appliances, no other company in India offers as wide and modern a range as Bajaj Electricals does. Bajaj Appliances is the market leader in small appliances category offering a wide range of domestic appliances under the ‘brown goods’ category.
Bajaj has a wide range of Appliances that includes Microwave Ovens, Room Coolers, Water Heaters, Room Heaters, Oven-Toaster-Grillers(OTG), Toasters, Juicers & Mixer Grinders, Food Processors, Steam & Dry Irons and Water Purifiers. All of these have found favour in the Indian kitchens and homes for decades. The trust placed by the millions of consumers have fuelled the company into introducing the premium range of home appliances called “Bajaj Platini” - designed as a fitting accessory to new age India’s global aspirations.
Bajaj Appliances are moving to a more aspirational, futuristic brand. In the near future, this brand might be the only Indian small appliances brand to be available across internationally.
The brand is also voted as the most trusted brand ensuring the gold award in the Reader’s Digest Trusted Brand 2009 Survey India.